Wednesday, August 6, 2025
Saudi Arabia Announces New Identity for 95th National Day
The General Entertainment Authority (GEA), led by Chairman Turki Alalshikh, has revealed the official identity for Saudi Arabia’s 95th National Day, which will be celebrated on September 23. The theme for this year is “Our Pride is in Our Nature” (ʿIzzna bi ṭabʿna).
This new identity honors 95 years of national pride and highlights important Saudi values such as generosity, ambition, authenticity, and strength. Trending: Saudi Arabia announces two-term academic calendar for schools
The slogan focuses on the natural qualities that shape the Saudi people and have helped build a strong society and a respected global presence.
The campaign encourages all citizens to feel a stronger sense of national pride while celebrating the Kingdom’s history and values that continue to shape its future.
Chairman Turki Alalshikh has asked all public and private organizations to use the new identity in their campaigns and celebrations.
An official design guide is available at nd.gea.gov.sa, which includes everything needed to use the new branding—such as logos, colors, fonts, slogans, hashtags, and design templates.
The package also offers visual materials and video guidelines to help keep the National Day look consistent across all platforms, including social media, print, and merchandise. See Also: Most businesses in Saudi Arabia has internet and online services
People in Saudi Arabia have a strong emotional investment in Saudi National Day, and it will be evident in the many events and celebrations happening around the nation.
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| Saudi Arabia Announces New Identity for 95th National Day |
